About
One person, doing the work. No account manager between you and whoever is building the thing.
The name
A practice is three things at once.
It is the business someone has built: the name on the door, the years of clients, the reputation that brought them here. A clinic, a studio, a firm, a gym, a card shop run properly. The word does not belong to medicine.
It is the discipline itself, the thing you return to and refine and never quite finish. Nobody finishes practising.
And it is the standard the work is held to. Best practice. Semantic structure, keyboard operation, load time, contrast: the part of a build nobody asks about and everybody depends on. That sense is the one I am accountable for.
A pixel is the other end of that scale. The smallest decision available. Line spacing, load time, the weight of a heading, the half-second before a page settles. Details nobody names, and everybody feels.
A practice is built over years.
A pixel is decided in a moment.
Who this is
I spent twenty years as a consultant, living out of a carry-on and billing serious miles. That work taught me exactly what a practice gets sold by an agency, what it actually costs to build, and which parts of the invoice were never for you.
I have since moved into industry, architecting enterprise systems where uptime, accessibility and security are contractual rather than aspirational. A website for a small practice sits well inside that range, which means the parts that usually get skipped on a small project do not get skipped here.
A template will get a practice online, and it will look like a template. An agency will do good work and bill for a team you never speak to. This is the third option: one person who takes on a small number of practices, writes every page by hand, and is still reachable a year later when something needs changing.
Based in New York, NY, working with practices here, in New Jersey, and remotely.
How the work runs
Every site is built to be fast and to stay standing. There is no content management system to be broken into, no plugin to go unpatched, and nothing to renew each year beyond the domain.
Accessibility is not an add-on line item. Semantic structure, keyboard operation, contrast and reduced-motion support are part of the build, on every project, including this one.
I am hands-on with all of it. I would rather show you than tell you, which is what the work is for.
The next step
Worth a conversation?
Send a note about the practice and what you need. No pitch deck, no discovery call to book a discovery call.
eric@thepracticepixel.com