The price is on the page.
Fixed price, fixed scope, two rounds of revisions, and support after you launch. Every project starts with a free teardown, so you know what you are buying before you buy it.
The offer
Teardown
Send me your URL. You get back a short, blunt walkthrough of what is costing you enquiries: the load time, the mobile experience, the places people bail, the reasons search is not showing you. No deck, no pitch, no obligation.Free
- Mobile and desktop walkthrough of the real site
- Speed, accessibility and SEO checked with actual numbers
- The three things costing you the most, ranked
- An honest call on whether it needs a revamp or a tune-up
Roughly twenty minutes of my time. If the answer is that your site is fine, I will say that.
Revamp
Your branding applied to a component system that has already shipped: responsive navigation, service pages, team profiles, FAQs, lead forms and booking. Your existing content gets audited, rewritten and restructured, not just repainted.From $3,500
- Existing content audited, rewritten and restructured
- Custom branding: color, type, photography direction
- Mobile-first and accessible on every page
- SEO, Open Graph, schema, sitemap and analytics
- Contact forms and booking integration
- Launch support after go-live
Care
Content changes, platform and dependency maintenance, analytics review, broken-link monitoring and version management, so the site does not quietly rot six months after go-live and need another revamp.From $199/month
- Routine content and copy changes
- Maintenance, monitoring and version management
- Monthly analytics check
- Included hours of updates each month
The support period that comes with the build runs first: two weeks, thirty days or two months, by package. A care plan picks up after it, month to month. Cancel any time.
Local search
Google Business Profile, local schema, location and service pages, and the ongoing content that moves a practice up the map pack. This one is not a package. What it takes depends on how many locations you have, how competitive your area is, and what is already working, so it is quoted once I understand the business rather than picked off a list.Quoted after a conversation
- Google Business Profile setup and optimization
- Location and service pages built to rank
- Local schema markup and citation cleanup
- Ongoing content added month over month
Priced to scope. The teardown tells us both whether it is worth doing at all.
The price
Two different things, and they are not a bundle. One is what the build costs. The other is what keeping it standing costs, once the support included with the build runs out.
Paid once
Paid once, on delivery. Growth is the usual fit.
Launch
A single-location practice that needs to exist properly online and be easy to book.$3,500
- Size
- Up to 5 pages*
- Support after launch
- 2 weeks
Growth
A practice with real depth to explain, several services or providers, and more than one thing it wants a visitor to do.$6,500
- Size
- Up to 10 pages*
- Support after launch
- 30 days
Paid monthly
Ongoing, after the support period included with the build ends.
Care
Content changes, maintenance, monitoring, and a monthly look at the numbers.$199/month
- Covers
- Keeps the site healthy
- Term
- Month to month
Growth
Everything in Care, plus new pages and content added month over month.$599/month
- Covers
- Care, plus a site that keeps moving
- Term
- Month to month
Care plans run on sites I built. I do not take over the maintenance of somebody else's build, because standing behind a site means having made the decisions in it. If you have a site you need looked after, start with the teardown and we will both find out whether a revamp is the honest answer.
Page counts are a guide, not a meter. A fifteen-page site of short service pages can be less work than a five-page one with a booking integration and a bilingual build, so the tier is set by scope after the teardown, not by counting. If a project sits between two, I will say so and quote the one it actually is.
Anything outside scope is quoted separately. Hours are not sold by the hour.
The process
Eight stages in three phases. The whole shape is here at once, so you can open the one you are wondering about rather than reading your way to it.
Before we start
While I build it
Once it is live
Stage 1 of 8Before we start
First call
A short call to work out what the site actually has to do.
What it asks of youThirty minutes on a call, and a straight answer about what the site is not doing for you. Nothing to prepare and nothing to send first.
Stage 2 of 8Before we start
Proposal
You pick a package. I send a proposal and scope of work, so there are no surprises later.
What it asks of youA read, and either a yes or a question. You have the scope and the price in writing before anything is built, so there is nothing to discover later.
Stage 3 of 8Before we start
Deposit
Half to start. Nothing gets built before it lands.
What it asks of youHalf the fee, which is what puts the work in the calendar. Nothing is built before it lands, and the dates move if it is late.
Stage 4 of 8While I build it
Your questionnaire
One questionnaire: logo, colors, services, competitors, photos, copy, integrations, domain access.
What it asks of youOne sitting, once. Logo files, your colors if you have them, your services, two or three competitors you rate, any photography worth using, whatever copy already exists, and access to the domain.
Stage 5 of 8While I build it
Design
Home page direction first. You approve the look before the other pages get built.
What it asks of youYour eyes on the home page, and a decision from one person rather than a committee. Approve the direction there and the rest of the pages follow it.
Stage 6 of 8While I build it
Build and testing
Remaining pages, then a pass on mobile, accessibility, SEO, forms, links and performance.
What it asks of youA real run through the finished site, on your own phone and your own computer, and a written sign-off before it goes anywhere. You are the one who knows whether a service is described the way you would describe it, whether a price is current, and whether anything is missing. I would rather hear it now than the week after launch.
Stage 7 of 8Once it is live
Launch
Balance due, then the site goes live on your domain.
What it asks of youThe balance, and ten minutes with whoever controls the domain. If that is somebody nobody has spoken to since 2016, say so on the first call.
Stage 8 of 8Once it is live
Care
Support is included after launch, and how long depends on the package: two weeks, thirty days or two months. A care plan picks up from there if you want one, month to month.
What it asks of youNothing, until you want something changed. Then one email, and it happens in the month you asked for it, not the quarter.
The next step
Not sure where you would start?
Send the URL of the site you would rather not link to. You will get a straight answer about whether it needs a full revamp, a tune-up, or nothing at all.
eric@thepracticepixel.com